At 1 PM this Wednesday, the Partnership for a Healthier America (PHA), will host leaders in food and wellness, including Former First Lady and PHA Honorary Chair Michelle Obama and Mayor of Atlanta Keisha Lance Bottoms at their 2021 Pass the Love Virtual Summit to announce the launch of PHA’s “Pass the Love w/ Waffles + Mochi” campaign against food inequity and insecurity. Next month, in collaboration with Michelle Obama and Higher Ground Productions and locally partnering with the Atlanta Community Food Bank, the “Pass the Love” campaign will distribute meal kits with recipes and ingredients to 5,000 families across Atlanta, Georgia.

According to a release, Atlanta Community Food Bank has seen a 300% increase in Atlantans seeking food assistance, with as many as 1 in 8 Georgians already struggling with food insecurity pre-COVID. More information on food inequity in Georgia is available HERE.

Launching in Atlanta and Cleveland with future cities to be announced, Pass the Love meal kit distributions will take place over four weeks, beginning in June. Inaugural partners of the campaign include Walmart, Blue Apron, and Bounty. Socially-conscious food service organization Genuine Foods has sourced and assembled the meal kits, including high-quality ingredients and recipes inspired by Waffles + Mochi, enabling families to create meals that are fun, fast, and affordable to replicate.

The Partnership for a Healthier America (PHA), founded in partnership with Michelle Obama’s Let’s Move! campaign in 2010, is the premier national nonprofit working to transform the food landscape in pursuit of health equity. PHA seeks partnerships that have the greatest potential to reduce health disparities. We do this using evidence-based approaches that drive systemic access to better food. In a decade of work, we have partnered with more than 300 corporations, convenience store chains, and distributors, hospitals, early childhood education centers, and SNAP-Ed implementing agencies, among others, in pursuit of our vision that all children grow up healthy and free from obesity, diabetes, heart disease, and other chronic conditions.

Former first lady Michelle Obama greets people as they buy signed copies of her book, "Becoming," Monday Nov. 18, 2019, at Politics and Prose Bookstore in Washington. (AP Photo / Jacquelyn Martin)
Former first lady Michelle Obama greets people as they buy signed copies of her book, "Becoming," Monday Nov. 18, 2019, at Politics and Prose Bookstore in Washington. (AP Photo / Jacquelyn Martin)

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